I don’t have a lot of time for shopping at the moment. I don’t have a lot of time for writing at the moment either. But it won’t take long to praise one of my favourite new shops in Berlin, Prag Store. The concept is as simple as it is convincing: the shop carries many of the labels that the Prag PR Agency represents, hence the name, and luckily I like pretty much all of them – such as Lala Berlin, Kaviar Gauche, Rika, Ina Beissner jewelry, Ace & Tate sunnies or Lika Mimika shoes. I spent a blissful half hour there recently, chatting to Melanie, one of Prag’s founders, and browsing the rails. Their SALE is still on at the moment, so that’s another good reason to visit. Typically, I picked out one of the few items not in the sale, a crisp white shirt from Rika. I’ve been living in it ever since. When you don’t have a lot of time to shop, you should make it count. Right?
Prag Store | Friedrichstraße 40 | 10969 Berlin
Tuesday – Friday 11am-7pm and Saturday 12am-5pm