It’s now 2.30am. I have to get up in three hours. Why am I not sleeping? WHY? The harder I’m trying, the more impossible it is to shut my eyes. I guess I’m too excited about going to Stockholm in the morning. My first time visiting fashion week up there, although I had hoped that for my premiere I’d be accessorizing with something other than big black bags under my eyes. Because the way this is going, I’m probably not going to sleep at all.
And since I’m wide awake, I thought I might as well do something useful and show you a few pictures I took at the “& Other Stories” preview on Friday. It’s a new brand from H&M, which you probably know already as it’s been all over the internet. And why not? It looks good, really good. The line features four different styles, or: stories, from sportswear to more vintage-inspired looks, the idea is to give women the basics to create and celebrate their own style. From what I saw, it will give us a very useful alternative to H&MCosZara.
“& Other Stories” is opening a store in Berlin and in a few other European cities in a few months and they’ll have an online shop, too.
Here some of my favourite things about the first collection. Starting with the pink dress in the top picture that I wanted to steal straight from the hanger.
Such good shoes.
And here’s Peggy from Prag PR looking great in one of the prints.
Good underwear, which we, I mean: I, need more of.
This cool one-piece (which will need some very good flesh-coloured underwear to go underneath it, because the top is basically see-through).
Lovely details on a lot of the pieces, like this stitching on a shirt collar.
This camera bag. Yes, it’s really a camera bag.
And some fancy product design on the make-up line.
So, are you looking forward to this new label as much as I am?